DVF Link

 

In this project, I translated the iconic DVF aesthetic into the branding for their new monthly rental service. The well-known chainlink pattern was used across the box, the print materials and the social media campaign.

 Homepage

This is the landing page for non-members explaining how the service works and showcasing the latest seasonal campaign images.

How it Works and About Pages

These pages detail how the service works and the history of the brand.

Instagram Story Stills

I designed a series of educational Instagram stories explaining the service.

Custom Icon Set

I designed a custom 12 icon set for use on the site. Some of the sites' functions include Closet, Favorite, Deliver, and Return.

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Ralph Lauren